香港公益金於2019年舉辦「實踐.社創 - 社會創新策劃比賽」贏得籌款組冠軍:公益鐘 早收工
活動主要對像為公司老闆和打工仔。該意念來自便服日,以打破常規為概念吸引打工仔參加。活動內容為打工仔以捐出一個小時時薪來換取早一小時下班,打工仔在參加活動前提為公司必需先加入活動。打工仔能利用該額外的一小時做自己喜歡做的事之餘,又可以公益慈善,公司又可以提升社會形像。
Posters are designed after doing survey and research for the pre-perchase consumers. To show the ingredient are real meat in a non-violence way, putting white for the background and realistic cartoons are more suitable for the product and the consumers.
This EDM is designed for Homeless. To match the style of the company, colours and graphics are needed so as to present the playful and fun to the target consumers.
This invitation card is designed for a singing camp, to invite people to their performance. It is trying to present in a cute and relax way so as to show that singing for the God is joyful for them.
Danmark exchange program gave me opportunity to work with people from different country with different professions.
We had been given a local problem, immigration and crime. The immigrant couldn’t find a job and they broke into an old train station. We have to activate that area and try to build a positive and safe image to that distract.
This logo is designed for a Denmark old station, Lygten Station. In combining train and station elements so as to show the characteristic of Lygten Station. Also because has been transformed into an art and cultural hub, so stating the use of the station clearly is needed.
These three posters are for the events of the Lygten Station. The events are mainly for the multicultural society in Copenhagen. Therefore different skin colours people working together shows the welcome by this station.
We were all from different country and had different professions. We discussed and tried to solve the problem together.
No more lie to yourself, it is useless. Please face yourself although it is harsh, no one is perfect.
Through 'smell your own chest', the physical action of facing yourself to bring interest from the audience. First of all, there are 3 online lessons to teach the audience to smell their own chest and attract them to go to see the final lesson which will be in the exhibition. The final lesson is going to show that please not only face yourself physically but also mentally. The audience should take the first step to admit that they are not perfect through putting a label onto themselves. After that, they can tell this message to their friends in using the transparent cards through their social media which using dark social to promote this message. However, after this exhibition, they will forget this message, face themselves, there are some pins for them and remind them of the message.
This video interviewed a Hong Kong fisherman and recorded his fishing life. It is trying to tell the audience that we are losing the industry which helped to build Hong Kong however we choose to forget them.
故事闡述一位年輕媽媽的一生,並道出年輕媽媽生活中的制肘:例如需要自力更新、支持家庭的開支,但因自身的限制難找到工作。
本宣傳短片希望用同理心勸勉雇主聘請年輕媽媽、提供工作機會,並提供相應的配套,幫助年輕媽媽。
A series of digital post to sell new product, Kao Attack plus for Kao HK.
Font and graphic treatment for Kao anti mite campaign rerun, 4 sheet bus shelter poster.
Film poster designed for Care You deserve mini film, The Sleepless Son
This movie poster is trying to let the audience wonder about, why the boy is not willing to go to sleep so as to bring the interest to watch this mini film.
Product Feature
Kill germs + Pet and kid friendly + Smell nice + Protect skin
Kids and pets hate the smell of disinfectant liquid which smell very strong and memorable. However, Kao new product smells gentle and kids and pets friendly.
Using the chinese wording ‘man man 緊‘ to create double meaning, lack of money and dry skin, to hit the heart of the target audience.
Selling Kao wet wipes smells good, which is totally different to the other brand.
Product feature
can kill covid-19 + no need to add disinfectant liquid
Emphasising the troublesome of adding different products to make sure the clothes are washed completely in a creative way.
Using Japanese hero style animation to present the product feature, so as to give the message in an easy understanding but a more creative and eye-catching way.